The Social Media Hotelier

THE ANTI-INFLUENCER METHOD

Stop Wasting Money On Instagram Content - Fix This First

You're throwing time and money at Instagram content like it's going to magically start converting.

Beautiful photos, trending audio, perfect captions - and still no bookings.


Here's what most Instagram "gurus" won't tell you: everything else you do on Instagram is literally worthless if your foundation is broken.


The hosts who understand this? They're the ones converting browsers to lookers and lookers to bookers while you're still wondering why your posts get ignored.

"Link conversion rate up from 8.9% to 30.43%! Had to run the figures 3 times... +250%! I'm not even posting 3x a week!"

~ Zoe, UK

Launch offer now closed — full access £47.


THE BRUTAL MATHS

Your Instagram Strategy Is Actually Generating £0

Here's the uncomfortable equation every host needs to face:


Beautiful posts + Engaging stories + Perfect hashtags + Broken profile = £0 in bookings


Because here's what actually matters:


• If visitors don't click your bio link → No bookings

• If they don't know what you offer → No bookings

• If you can't move them off Instagram → No bookings


Everything else is just expensive therapy for your ego.


Your Profile is the only place on Instagram where you can actually generate revenue. Everything else just gets people there.


Before we go any further, let's do some quick maths:


• How much time have you spent creating Instagram content this month?

• How much money have you invested in photography, props, editing?

• How many bookings has Instagram actually generated?


If your Instagram Profile isn't converting to bookings (or even Followers), every hour and every pound is generating £0 return. Your broken profile means ALL of that investment is worthless.

THE ACCIDENTAL DIGITAL SHRUG

Your Perfect Posts Are Building a Road to Nowhere

You're spending hours creating content for a platform that makes money keeping people scrolling. Meanwhile, your broken profile ensures they never stop scrolling long enough to give you money.


Every time a Perfect Potential Guest lands on your profile and clicks away uninspired, you're not just losing a potential booking. You're teaching the Instagram algorithm that your content isn't relevant to them, which kills your future Reach.


Most host Profiles are what I call "digital shrugs." They say nothing to the one person who might actually make a booking and hand over money (and everything to people who never will):


• "Holiday Cottage for Rent"

• "2 Bed, 2 Bath, Sleeps 4"

• Or my personal favourite: a bio that just says "Wanderlust | Travel | Good Vibes" (Seriously, what does that even mean?)


This doesn't move anyone from State A (casually scrolling) to State B (clicking to Follow or book).


Launch offer now closed — full access £47.

THE BREAKTHROUGH

Why Your Instagram Investment Is Generating £0 (And How To Fix It)

Hosts who master the Anti-Influencer Method treat their profile like their Revenue Gateway. It's a laser-guided system designed to make your Perfect Potential Guest feel completely seen in 3-8 seconds.


It tells them: "Yep, we built this for you. And here's exactly what to do next."


The harsh reality nobody wants to accept:


• The majority of follows happen ON your Profile (not in the feed)

• Your Bio is the ONLY permanent place Instagram lets you have a clickable link off-platform

• Instagram makes money keeping people scrolling - you make money getting them OFF the platform

• If you can't move them off Instagram, potential guests have no way to give you their hard-earned cash


"Simple to follow. No jargon. He breaks it down so you finally understand how to make Instagram work for you."
~ Cindi Dew Raffield

Launch offer now closed — full access £47.

THE REAL COST

What Your Broken Profile Is Actually Costing You

Every week your profile stays broken:


• Hours of content creation that generate zero bookings

• Instagram budget wasted on content that leads nowhere

• Competitors booking guests who should be yours

• The mounting frustration that "Instagram doesn't work for STRs"


Reality check: Instagram works. Your profile doesn't.

THE PLOT TWIST

From Digital Wallflower To Revenue Gateway

Imagine this ideal scenario: someone discovers your post, clicks your profile, and within 8 seconds thinks:

"Holy moly, this is exactly what I've been looking for."


• More followers from your ideal audience (not just your mum's friends and random bot accounts)


Actually getting people OFF Instagram and onto your booking pages (where money changes hands)


• Instagram shows your content to more relevant people through better searchability


• Every post can finally serve its purpose - leading people to your optimised profile instead of disappearing into the abyss


• Converting Instagram visibility into actual revenue (not just vanity metrics)


"If you are feeling overwhelmed, short of time and need ideas and practical solutions… look no further."
~ Wendy Wilkinson

THE GOODS

The Breakthrough Bio Blueprint

The complete conversion architecture you build before you even think about your next post. It's an architectural blueprint for engineering your profile to do the heavy lifting for you.

Inside, you'll discover how to:


Install the 'Bouncer': Craft a messaging so clearly it attracts your Perfect Potential Guests like a magnet, while showing the time-wasters the door (we've all had guests like those, haven't we?!).

(Module 1: Your Profile Is Your Portal - Understanding the 3-8 second decision window that determines your entire content marketing's fate)


Master 'Feature Translation': Turn a boring feature like an "enclosed garden" into an emotional benefit like "peace of mind for parents" or "freedom for your dog".

(Module 7: The Essential Elevator Exercise - What to say when you have 3 seconds to not sound like every other host on the planet)


Construct Your '3-Line Knockout' Bio: A surgically precise formula (WHO you host, HOW you host them, and WHAT to do next) that turns your profile from a wallflower into a booking machine

(Module 8: Your Bio Formula - The 3-line structure that converts browsers to bookers, not browsers to "meh")



"I'm a complete novice at Instagram... and I'm already going from strength to strength."
~ Louise Harvey

THE COMPLETE SYSTEM

10 Modules To Transform Your Instagram Foundation

A systematic approach designed specifically for Short-Term Rental Hosts (not influencers who think oat milk macchiatos are a personality trait):


1. Your Profile Is Your Portal - Understanding the 3-8 second decision window that determines your entire business fate


2. Choose The Right Account Type - Business vs Creator (spoiler: most hosts choose wrong)


3. Profile Tour - Every element that's currently sabotaging you


4. Profile Pictures That Actually Work - Why your property photo is about as effective as a screen door on a submarine


5. Name Field Optimisation - Making your account discoverable in Instagram search (this is Instagram SEO gold)


6. De-Clutter Your Profile - Removing distractions that send guests elsewhere faster than you can say "boutique hospitality experience"


7. The Essential Elevator Exercise - What to say when you have 3 seconds to not sound like every other host on the planet


8. Your Bio Formula - The 3-line structure that converts browsers to lookers and lookers to bookers (not browsers to "meh")


9. Location & Contact Details - Making it possible (revolutionary!) for guests to find you


10. Links Strategy - Guiding visitors without overwhelming them with decision paralysis

WHAT ACTUALLY CHANGES?

What Changes When You Have An Optimised Profile?

When you fix your Instagram foundation, everything stops being a money pit (like your current strategy):


• Your profile stops giving visitors the Instagram equivalent of a blank stare


• You attract followers who might actually book (revolutionary concept)


• More people click through to your booking pages (shocking, I know)


• Instagram's algorithm finally realises you're not talking to yourself


• Every post can finally serve its purpose - leading visitors to your profile and through to your booking webpage or listings


Hosts already implementing just pieces of these strategies are seeing results like these:


"We've received guest enquiries straight from Instagram. Website traffic has doubled too."
~ Cheryl McConnaghey


No guesswork.
No "post pretty pictures and pray" strategies.

Just systematic profile optimisation that makes everything else actually generate revenue.

MY RIDICULOUS PROMISE

My "Profile Actually Works Now" Guarantee

Implement the Bio Breakthrough Blueprint completely.

If your profile doesn't look and perform dramatically better within 30 days, I'll personally audit your work and tell you exactly what you're still doing wrong.


This system works for all hosts whether:


• You're a complete Instagram newbie or someone who thinks they know what they're doing (but probably doesn't)


• You have 37 followers or 37,000


• You manage one property or a small empire


Your success makes me look good. Your failure makes me look like a fraud.

Guess which one I prefer? I want… no, I NEED you to succeed.


"Clear and easy to understand... With videos that can be replayed and worksheets that can be referred back to, you have a win win situation."
~ Mel Guiver


Launch offer now closed — full access £47.

THE INEVITABLE EXCUSES

Your Questions… Answered


"I already get good engagement on my posts"


Engagement doesn't pay your mortgage. Bookings do. If your beautiful posts aren't converting to actual revenue, you're running a very expensive hobby, not a business.

"Will this actually work for my property?"


If you can post on Instagram, you can optimise a profile. I hold your hand as we move through this step-by-step system. It will work regardless of your property type - it's about strategic messaging and searchability, not magazine-worthy photos.


"I don't have time for another system"


You have time to post randomly and get zero results, but not 30 minutes to fix the thing that makes posts actually work? Interesting priorities.


"What if I've already optimised my profile?"


You probably think you have. Most hosts do. They're usually spectacularly wrong. The Essential Elevator Exercise alone will make you rethink everything you thought you knew.


"Is there a time limit for access?"


No. This is on-demand access following your one-time purchase. Work through the material at your own pace and revisit modules whenever you need a refresh.

Launch offer now closed — full access £47.

COMPLETE PACKAGE

Everything Included For Just £47


10 VIDEO TRAINING MODULES - Transform your profile from placeholder to booking portal


IMPLEMENTATION WORKBOOKS - Practical worksheets for all relevant modules (that actually make sense)


3-LINE KNOCKOUT BIO FORMULA - The copy-paste framework that converts


ELEVATOR EXERCISE WORKSHEET - Crystallise your core messaging in minutes


"Absolute gold dust."
~ Geraint, Wales (Short. Sweet. To the point. I like Geraint.)


Self-paced with permanent on-demand access... perfect for busy hosts.



You before: Digital wallflower getting ignored by ideal guests
You after: Revenue Gateway converting browsers to bookers in 3-8 seconds

30-day guarantee: If your profile doesn't perform dramatically better, I'll personally audit your work.

Launch offer now closed — full access £47.

NEXT STEPS

What Happens Next

The moment you click any of the buttons on this page you'll gain:


1. Immediate Access - CLICK:
The system will be yours with our simple check out (takes 60 seconds)


2. Instant Confirmation - RECEIVE:
After payment, you'll receive an email with simple steps and access instructions within moments


3. All Materials Available - UNLOCK:
Log in to find all 10 training Modules and supporting materials ready and waiting


4. Self-Paced Learning - IMPLEMENT:
Work through the materials at your own speed.


5. Forever Access - ENJOY:
The trainings remain yours forever. Return to them anytime you need a refresher or want to refine your approach.


No waiting.

No drip-fed content (because I'm not that cruel).

No complicated tech.


Just clear, actionable training you can start implementing immediately.


If I could wave a magic wand and transform your profile from a booking repellent into a booking magnet... wouldn't that be worth £47?

DECISION TIME

The Cost of Profile Procrastination

Every day you wait:


• Dream guests visit your profile and leave thinking "meh"


• Your carefully crafted posts work harder but convert nobody


• You miss bookings that could have come from 30 minutes of profile optimisation


Reality check:
You probably spend more than £47 on your monthly phone bill.


"I had zero skills. A few days in and I've already had my first booking enquiry."
~ Dave Roberts, Costa Rica


Stop building a highway to nowhere. It's time to build the foundation that actually works.

Launch offer now closed — full access £47.

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