Paul is a marketing genius with expertise in Consumer Psychology, Content Marketing, and the Accommodation Industry. As the owner of a guest house in the UK and a bestselling author, he's uniquely positioned to provide valuable insights and cut through the noise of generic marketing advice. In his videos and reels, Paul freely shares practical strategies for boosting bookings and revenue through Instagram. He's a gifted communicator with a talent for breaking down complex concepts in an easy-to-understand manner. Paul's teachings cover the technical aspects of content design, creation & publishing as well as topics such as customer preferences, market segmentation, data-driven marketing, and competitive advantage, all leading to fully booked rentals. He's frequently sought after as an expert in his field and delights in sharing his experience and expertise. Be sure to check out his wealth of free resources!